“Biofortification One of the Best Ways to Spend Public Money”

In a video address to participants at the Global Consultation on ‘Getting Nutritious Foods to People’, Dr. Bjorn Lomborg, Director of the Copenhagen Consensus Center said that “biofortification is one of the best ways to spend public money.” Biofortification has been on the radar of the Consensus - made up of a panel of distinguished economists - since 2008.   In 2012, addressing micronutrient malnutrition remained at the top of their list; as the challenge that would yield the highest return on investment of public funds.

Biofortification is a strategy of developing more nutritious food crops that can provide valuable vitamins and minerals through the diet. Many crops that are rich in critical nutrients are now available to farmers around the world and offer a new approach to improving people’s health. Every $1 invested in biofortification yields about $17 “of good in the world,” said Lomborg. Watch the full video below.