Nick Kristof, columnist with the New York Times, discusses the shift in public thinking that must occur around the issue of persistent hunger. "We in the news media have tended to focus too much on starvation." he says. "And, in fact, so much of hunger is about not getting the right nutrients at the right time." Kristof goes on to underscore the sustainability of the biofortification approach saying that "if you can get people to substitute the kind of rice they eat, the kind of bananas the eat, the kind of wheat they eat [through biofortification], then you've solved the nutrition problems that have been with us for all of human history. Is it gonna work? We can't be sure, but it's a pretty good bet and it sure is exciting."
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